Masterclass – From sport to style

Rubén Pulido Masterclass »From sport to style: sneakers, marketing and design» at UNAM's Tafira Baja Campus, Las Palmas de Gran Canaria.

We invite you to attend an in-person masterclass within the framework of the Master in Marketing, Advertising and Communication (MCOM).
The session will be given by Rubén Pulido, Commercial Director of FOOTDISTRICT and professor of the master's degree, with a consolidated professional career in the sportswear, streetwear and sneakers sector, having developed his career in leading companies such as Nike, Converse and Foot Locker.
During the masterclass, the following contents will be addressed from an applied perspective:

• Brand building and positioning processes in sport and fashion.
• Trends, design and market segmentation.
• The role of sneakers as a cultural and consumption phenomenon.

This activity represents an opportunity to complement academic training, bringing students closer to the professional reality of marketing in leading brands in the sector.

Registration at the following link: https://bit.ly/4biEmCx